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Rockwell’s Power Plant Mall ties with retail data platform Aimazing to launch annual raffle digitally

Philippines – Aimazing, the retail data platform for mall management has recently obtained a partnership with local upper-scale mall destination in Manila, Power Plant Mall, to launch a digital raffle campaign that offers customers opportunities to earn rewards in real-time for their purchases at stores across the entire mall.

Through the new partnership, Aimazing will be allowing Rockwell teams to automate the entire collection process and focus on better user experiences for consumer campaigns while providing tenants with the highest efficiency and data visibility.

To join the lucky draw, customers will have to use their mobile devices and input the alphanumeric code found on their receipt on Rockwell’s loyalty app while shopping on the go. By spending between ₱1,000 to ₱3,000 at selected Rockwell locations and stores from 05 November 2021 to 31 January 2022, the customers can enter the Christmas Raffle by entering their raffle code on Rockwell’s loyalty app to stand a chance to win a Land Rover Defender.

Tracey Castillo, Rockwell Land Corporation’s vice president for marketing, said that with the new tie-up, they wanted to remove any barriers for customers who will participate in their annual raffle.

“Our partnership with Aimazing comes in at a great time of reopening after the worst of the pandemic dropped foot traffic significantly, and we are delighted to be able to do our part to bolster consumer sentiment and welcome our community back in a festive way this season,” said Castillo.

Meanwhile, Jun Ting, Aimazing’s chief executive officer, commented, “Moving forward, we can power any sort of promos, and many more exciting digital experiences in the mall with our technology and mall pioneers like Power Plant Mall.”

The Rockwell team has also announced that it will be launching various digital campaigns, alongside Aimazing, in their different properties outside the metro in the next few months.