Marketing Featured ANZ

Fintech Plenti encourages Aussies to make dreams happen in new campaign with Howatson+Company

Sydney, Australia – Fintech lender Plenti has partnered with advertising agency Howatson+Company to launch a new campaign that aims to inspire Australians to stop putting their big ideas on hold and instead make them real.

Plenti assists Australians with loans through smart technology. Its proprietary technology platform provides automotive, renewable energy, and personal loans to help bring their big ideas to life.

Titled ‘Destroy Your Dreams’, the campaign nods to the fact that most Australians are using ‘inspiration boards’ on social media sites including Pinterest and Instagram, to plan their dreams, and it remained just that, living inside boards and not brought to life.

In addition to the ad film, Plenti has released a suite of product films, social assets, and is facilitating a ‘Destroy Your Dreams’ consumer promo.

Daniel Foggo, Plenti’s CEO, commented, “We’re excited to be launching a major brand campaign and customer competition that highlights how Plenti can help people achieve their dreams. It highlights just how exciting it is to bring people’s big ideas to life as we continue to build Australia’s best lender.” 

Meanwhile, Samantha Saunders, the head of marketing at Plenti, believes that the brand is young and still relatively new to the consumer marketplace. 

“We needed a cut-through brand campaign that would resonate with our affluent customer base. As a modern lender, with modern customers, we were prepared to take risks with the creative, so long as the work reflected who we are and where we’re going,” said Saunders.

Gavin Chimes, Howatson+Company’s executive creative director, shared, “This campaign is about shaking people out of their complacency and inspiring them to take action. And by creating it, we got to fulfill one of our very own dreams, blowing stuff up in an ad.”