New York, USA – Global health technology Philips has recently appointed global marketing and communications Omnicom Group as its global communications agency, as well as its integrated creative and media agency, as financial details of their multi-year partnership are yet to be disclosed.
Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips notes that as they look to extend their leadership as a health technology solutions provider, Omnicom will be an important part of ethri world-class marketing capabilities, helping them to deliver personalized, differentiating customer experiences.
“We continue to advance digital-first, always-on engagement and e-commerce strategies that enable us to meet our customers where and how they want to be engaged, bringing Philips’ brand purpose – improving people’s health and well-being through meaningful innovation – to life,” she said.
Meanwhile, John Wren, chairman and CEO at Omnicom Group expressed that they are delighted to be named the integrated agency partner for Philips and to help the company navigate the challenges and opportunities ahead.
Subsequent to the final agreement, Philips will work with a team assembled from Omnicom, led by TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications.
This is also coupled as well alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG). FleishmanHillard and Ketchum have had a successful 10-year relationship with Philips, and this marks the expansion of that relationship into the broader Omnicom Group.
APAC – Following a competitive pitch, Dentsu Aegis Network, a multinational media and digital marketing communications company has announced the expansion of its regional scope in APAC with health technology company Philips’ consumer electronics business.
Dentsu will also now be leading the commerce strategy and performance for Philips APAC. Globally, the network has been appointed as the company’s media planning and buying partner
The engagement started in 2019 with the objective to build strategic and planning foundations across the region. Moving into 2020, the appointment will focus on developing an integrated performance and commerce hub which is based out of Singapore. It will drive strategy, planning, and data-driven commerce solutions across ASEAN, ANZ, and South Korea markets by bringing in key expertise across Dentsu-owned agencies Carat and iProspect to create the One Dentsu team.
Anne Jivananta, digital marketing & eCommerce lead of Philips said, “Dentsu Aegis Network has consistently shown a strong understanding of our brand and demonstrated their capability to find agile and innovative ways for us to succeed in this region. Dentsu has really elevated their performance since the hub was formed in 2019 and in 2020, they have worked closely with our teams across the region to drive superior business results specifically across eCommerce”
Jivanta added, “More importantly, their collaborative one-team approach across the region, accelerated thinking framework, and zest to continuously evolve to deliver better results strongly set them apart. They demonstrated a great synergy and chemistry between iProspect and Carat and having a one-stop-shop solution to commerce strategy, planning, activation, and optimization is what we’re looking for in an agency.”
Prerna Mehrotra, managing director of Dentsu Aegis Network Singapore Media Group said: “Philips creates best-in-class consumer and personal health products and we’re delighted to be joining them on transforming their go-to-market commerce strategy. This is a perfect time for Dentsu Aegis Network to partner with Philips on this journey as we specialize in providing commerce solutions addressing the entire consumer journey. I am excited about what we have achieved together and look forward to delivering on Philips’ ambition and driving strong business results.”
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