Marketing Featured ANZ

Howatson+Company launches campaign for Petbarn’s latest fashion range for pets

Sydney, Australia – Pet supplies brand Petbarn has launched a new campaign to introduce its new AW22 fashion range for dogs and cats. 

The campaign, which was created in collaboration with advertising agency Howatson+Company and fashion photographer Juliet Taylor, promises to make every pet moment glamorous, even the unglamorous ones, whilst showcasing a range of knits, raingear, and trench coats, amongst others.

Shannon Jenkin, Petbarn’s general manager of marketing, noted, “At Petbarn, we’re all about putting pets first. This is why our range of apparel is as well-made and stylish as any fashion brand. Makes sense that we treat it like one.”

Meanwhile, Chris Howatson, Howatson+Company’s CEO, said, “Pet wear is increasingly used as a form of human self-expression, but this campaign explores the idea that our pets have their own personalities and can be styled to match. We’re delighted to be sharing our first work for Petbarn.”

The campaign is live across digital, social, and OOH.