Sydney, Australia – Sydney-based measurement-first agency Agnes Media has been appointed by the Australian payments platform, payo, to handle its digital marketing and performance media mandate.
The app allows its users to eat and drink at its partner restaurants, cafes, and bars, and pay the bill in four fortnightly instalments with zero interest by scanning a QR code. As part of the mandate, Agnes Media will be driving payo’s awareness and consideration amongst diners and venue owners.
The partnership comes after the recently launched payo checkout, a platform enabling customers to pay their bills in seconds without needing the payo app. By scanning a unique QR code at the table, bill wait times are removed whilst also allowing customers to split the bill easily.
Taf Chiwanza, payo’s co-founder and CEO, shared that their goal is to increase the range of venues for users to choose from, whilst attracting a growing base of engaged app users.
“We are pleased to be working with Agnes Media during this significant growth phase of our business. They were the perfect agency fit with their strong focus on analytics and measurement, and relevant experience in the fintech space,” said Chiwanza.
Meanwhile, Charlotte Ward, Agnes Media’s CEO, commented that they are delighted to be appointed as the agency partner for payo, attracting both hospitality owners and customers to use this world-class app.
“We ensure media buys are tied to key business objectives, with tailored measurement methodologies to track what is driving success resulting in a more effective ROI. This is especially relevant for fast-growth brands such as payo with aggressive expansion goals,” said Ward.