Tag: performance media

Australia – Independent full-service agency Awaken has acquired global digital marketing agency Agnes Media, targeted at building the agency’s performance media credentials in Australia, the United States, and the United Kingdom markets.

The acquisition, which is set to be finalised by the end of March, includes the transfer of Agnes Media’s client stable, along with three senior staff members and several contractors who have already moved into the Awaken team.

Agnes Media founder Charlotte Ward will continue as Awaken’s marketing director, working with both teams to ensure a seamless transition. Ward will also launch web 3.0 consultancy Around The Block, a separate entity assisting brands with projects in the blockchain and will work on joint client projects with Awaken.

The acquisition is a first for Awaken and is expected to significantly boost the agency’s Australian team, whilst also strengthening its capability to expand client campaigns in the US and UK.

“This is a fantastic opportunity to enhance Awaken’s existing offering. Agnes has a reputation for extraordinary performance media work locally in Australia and across the US and UK,” said Awaken’s founder and CEO, Chris Parker.

He also added that the acquisition will assist Awaken with bolstering its local performance team, extending its campaigns into the US and UK markets for the agency, and upscaling its team for new client opportunities.

Meanwhile, Ward commented, “This acquisition marks an exciting new chapter for both agencies, as we come together to provide even greater value to our clients. There is a strong synergy between both businesses, culturally and from a media strategy and application perspective. I’ve loved growing the Agnes brand and am excited to see what this acquisition will bring to the market.”

Last year, Agnes Media was also appointed by ‘buy now pay later’ solution ZeeFi as its digital marketing agency.

Sydney, Australia – Sydney-based measurement-first agency Agnes Media has been appointed by the Australian payments platform, payo, to handle its digital marketing and performance media mandate.

The app allows its users to eat and drink at its partner restaurants, cafes, and bars, and pay the bill in four fortnightly instalments with zero interest by scanning a QR code. As part of the mandate, Agnes Media will be driving payo’s awareness and consideration amongst diners and venue owners.

The partnership comes after the recently launched payo checkout, a platform enabling customers to pay their bills in seconds without needing the payo app. By scanning a unique QR code at the table, bill wait times are removed whilst also allowing customers to split the bill easily.

Taf Chiwanza, payo’s co-founder and CEO, shared that their goal is to increase the range of venues for users to choose from, whilst attracting a growing base of engaged app users. 

“We are pleased to be working with Agnes Media during this significant growth phase of our business. They were the perfect agency fit with their strong focus on analytics and measurement, and relevant experience in the fintech space,” said Chiwanza.

Meanwhile, Charlotte Ward, Agnes Media’s CEO, commented that they are delighted to be appointed as the agency partner for payo, attracting both hospitality owners and customers to use this world-class app.

“We ensure media buys are tied to key business objectives, with tailored measurement methodologies to track what is driving success resulting in a more effective ROI. This is especially relevant for fast-growth brands such as payo with aggressive expansion goals,” said Ward.

Sydney, Australia – Fintech startup for human resources, Paytime, has appointed Agnes Media, the measurement-first agency, to manage its performance media and digital marketing to help increase the brand’s market share as an earned wage access provider.

Paytime is an Australian-owned company that provides businesses with a free tech platform offering employees the ability to access their earned wages at any time in the month.

The appointment comes after Agnes Media was referred by board member Fran Ereira, the former country director of leading global payment and shopping service at Klarna for Australia, which the agency also works with.

Charlotte Ward, Agnes Media’s CEO, said that Paytime is a highly innovative business that seeks to overcome the financial stresses and mental health issues caused by an inability for employees to access their pay when it’s needed most.

“Similar brands have seen high success in the USA and UK, and we’re excited to be a part of Paytime’s growth in Australia to provide greater access to pay for workers, by their employers,” said Ward.

The founder and CEO of Paytime, Steven Furman, said that financial and mental stress is widespread and impacted employees are less productive, engaged, and loyal to their employer, and with half of the Australian workers impacted, Paytime partners with companies to empower, educate and equip their employees by giving them access to their salary when they need it.

“Coupled with financial and mental health tools, the fintech’s platform offers an all in one, holistic financial, and mental wellbeing solution without any additional work for payroll. As a fairly new entrant into the HR fintech space, we look forward to working with Agnes Media to build our brand and drive engagement across digital channels,” said Furman.

Ereira also commented, “Having witnessed first hand how Charlotte and the team at Agnes Media can deliver real return on media investment, I was delighted to connect them with Paytime. I know they will bring their same passion and expertise as Paytime penetrates the market.”

This year, Agnes Media has also been working with clients including Zolo, Australia’s first profit-for-purpose tech-cycling company, Jace Legal, the commercial law and conveyancing business, and Re-Play UK, the sustainable tableware brand.