Marketing Featured ANZ

AU fintech Paytime appoints Agnes Media as media, digital marketing partner

Sydney, Australia – Fintech startup for human resources, Paytime, has appointed Agnes Media, the measurement-first agency, to manage its performance media and digital marketing to help increase the brand’s market share as an earned wage access provider.

Paytime is an Australian-owned company that provides businesses with a free tech platform offering employees the ability to access their earned wages at any time in the month.

The appointment comes after Agnes Media was referred by board member Fran Ereira, the former country director of leading global payment and shopping service at Klarna for Australia, which the agency also works with.

Charlotte Ward, Agnes Media’s CEO, said that Paytime is a highly innovative business that seeks to overcome the financial stresses and mental health issues caused by an inability for employees to access their pay when it’s needed most.

“Similar brands have seen high success in the USA and UK, and we’re excited to be a part of Paytime’s growth in Australia to provide greater access to pay for workers, by their employers,” said Ward.

The founder and CEO of Paytime, Steven Furman, said that financial and mental stress is widespread and impacted employees are less productive, engaged, and loyal to their employer, and with half of the Australian workers impacted, Paytime partners with companies to empower, educate and equip their employees by giving them access to their salary when they need it.

“Coupled with financial and mental health tools, the fintech’s platform offers an all in one, holistic financial, and mental wellbeing solution without any additional work for payroll. As a fairly new entrant into the HR fintech space, we look forward to working with Agnes Media to build our brand and drive engagement across digital channels,” said Furman.

Ereira also commented, “Having witnessed first hand how Charlotte and the team at Agnes Media can deliver real return on media investment, I was delighted to connect them with Paytime. I know they will bring their same passion and expertise as Paytime penetrates the market.”

This year, Agnes Media has also been working with clients including Zolo, Australia’s first profit-for-purpose tech-cycling company, Jace Legal, the commercial law and conveyancing business, and Re-Play UK, the sustainable tableware brand.