United Kingdom Patrick Béhar has been appointed as the new global CEO of Kantar Media, a division of Kantar Group Holdings,which will take effect in September 2023. He will be in charge of a company that conducts media research and audience measurement on a global scale in this capacity.

Chris Allen, who led the executive team since 2022, will now focus exclusively on his role as global CFO of Kantar Media.

Béhar has 25 years of experience in the media industry, is the chief business officer of Sky Group, a media company and pay-TV broadcaster in Europe and a Comcast subsidiary. In this role, Béhar has been in charge of managing and improving Sky’s partnerships with content and distribution partners, as well as playing a role in increasing Sky Media’s advertising revenue.

Speaking about his appointment, Béhar said, “Media markets are undergoing unprecedented transformation, accelerated by new technologies and changing audience behaviours. With the widest and most rapidly expanding cross-media audience measurement footprint, Kantar Media is at the forefront of this transformation, uniquely positioned to unlock audiences and drive growth and value for clients.” 

He added, “I’m looking forward to leading this amazingly talented team, working closely with the board, our Chairman Adam Crozier and Chris Jansen, Chief Executive at parent company, Kantar Group.”

Meanwhile, Adam Crozier, chairman of Kantar Media, remarked, “Patrick brings a unique combination of first-hand client experience in equipping media companies to grow in a cross-media age and deep global advertising expertise.” 

“His appointment will strengthen the Kantar Media leadership team.  As we continue to drive our innovation agenda forward, I am confident he will fulfil the ambition we have for the business to cement its position, unlocking insight opportunities for our clients,” Crozier added.