India – Reports on Monday, 27 December, confirmed that Pankhuri Shrivastava, the founder of ‘Pankhuri’, a women-focused social community platform, had passed away on 24 December.

Shrivastava started Pankhuri in 2019. Pankhuri is a women-exclusive online platform to learn and upskill in areas of fashion, beauty, grooming, and lifestyle through live interactive courses, expert chat, and interest-based clubs. 

Shrivastava had also previously founded rental startup Grabhouse in 2012. Aside from being a serial entrepreneur, Shrivastava is also a seasoned marketing leader, where alongside co-founding Grabhouse, stood as its CMO.

In 2016, Grabhouse was sold to online classifieds platform Quikr, where thereafter, Shrivastava was appointed as its AVP for marketing. Shrivastava also provided marketing strategy consultancy to ZestMoney prior to establishing Pankhuri.

According to The Economic Times, messages for Shrivastava from the business community poured on Twitter, such as from Vani Kola, founder of Kalaari Capital, and GV Ravishankar, MD of Sequoia Capital India. 

Reports have not confirmed the cause of her passing.