Marketing Featured South Asia

Yellophant Digital nabs digital mandate of fashion brand Oxemberg

Mumbai, India – Digital marketing agency Yellophant Digital, which is an alliance of Merge Infinity Global, has been awarded a 360-degree digital mandate by Oxemberg, a men’s fashion clothing brand from the house of Siyaram. 

As part of the remit, Yellophant Digital will be responsible for Oxemberg’s website planning and social media marketing, amplifying the brand’s presence on Instagram, Facebook, and Twitter. It will also strive toward developing creative social media strategies, harping on influencer and PR activities in the future, along with the overall management of the brand’s digital presence.

Prashant Awasthi, Siyaram Silk Mills’ marketing head, commented that they were most impressed by the vision Yellophant Digital had for their brand. 

“They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital,” said Awasthi.

Meanwhile, Preksha Seth, Yellophant Digital’s co-founder, shared that coming from the Siyaram group of family, the team is more than pumped to get started and work with the Oxemberg team. 

“The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms,” said Seth.

In February this year, Yellophant Digital has also won the digital mandate for 1Rivet India, a tech-based consultancy firm headquartered in the USA. Through this, the brand’s entire social media responsibilities, from ideation to execution will be tasked to Yellophant.