Singapore – Singaporean F&B tech startup Oddle has launched a new marketing campaign in collaboration with Stellar Ace as Media Partner, and OtterHalf, a fractional marketing agency.

The campaign aims to delight daily MRT commuters with exclusive dining deals, transforming their everyday journeys into culinary adventures through Oddle’s food discovery platform, Oddle Eats.

Targeting commuters at selected MRT stations, the adverts feature exclusive deals, including 1-for-1 promotions and up to 40% discounts at over 80 participating restaurants, which can be easily claimed by scanning QR codes on advertisement placements located at selected MRT stations along the North-South and Circle lines.

Inspired by Singaporeans’ love for food and deals, the campaign’s concept revolves around the convenience of accessing dining offers. Oddle and OtterHalf developed engaging, informative advertisements that highlight where to find these deals, making the advertisements relevant to daily commuters. Additionally, the campaign successfully achieved Stellar Ace’s goal of enhancing commuter’s lifestyles.

The campaign also features interactive elements to engage commuters. Digital screens showcase short videos of participating restaurants and the variety of cuisines available through Oddle Eats. All advertisements, including window and lift stickers, include QR codes leading directly to the Oddle Eats website that is accessible via the app, where commuters can browse and claim deals instantly.

Talking about the campaign, Wei Lin Tan, country manager of Oddle, said, “This campaign is incredibly exciting as it benefits both commuters and our restaurant partners. Commuters can easily access exclusive dining deals during their daily travels, while our restaurant partners gain increased visibility and customer engagement through this strategic partnership.”

Meanwhile, Cassandra Ong, founder of OtterHalf, commented, “Our initial concept played on the word ‘tap,’ highlighting that the best dining deals are just one tap away. During the review period, we decided to amplify the call-to-action to ensure that viewers clearly understand what they need to do to claim the deal.”