Tag: OMO
In a deliberate countermove to the under-representation of girls playing sport in Vietnam’s mainstream media, OMO have put a young girl getting muddy playing football at the heart of the narrative for the TV advert.
This campaign takes place in the context of the recession's more general economic effects, which include several macro-level issues like increased job losses and limitations on everyday spending. Because many Vietnamese people live far from their hometowns during Tet, OMO tries to bring new life and...
The marriage of the offline and online has birthed new opportunities and demands. Here's how MarTech can strategically help to answer to them.
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