Tag: Omnicom-IPG
It is not a mere assumption to say that the Omnicom-IPG merger has changed the trajectory of the advertising landscape. To cope, some agencies have rewritten names and identities, and a few battled for independence. If one came to think that TREYNA’s rebranding last December ended there, the group has...
Manila, Philippines — Following the news of the Omnicom-IPG merger, Philippine advertising agency formerly known as MullenLowe TREYNA rebrands as TREYNA, taking its name from its founders and current leaders. Tracing its origins to Lintas led by Francis B. Trillana in 1978, the agency has operated under...
Asia Pacific — Mapping the events after the Omnicom-Interpublic Group (IPG) major shake-up, IPG CEOs Leigh Terry of APAC and Mark Coad of Australia, as well as James Hawkins, APAC chief client officer, have announced their respective exits from the business. While the company is yet to announce the...
