India – OMD Worldwide, an agency under Omnicom Media Group, has introduced a new brand positioning and updated its logo as part of a broader refresh of its identity.
Titled ‘We Create What’s Next,’ OMD’s new positioning statement reflects its focus on leveraging technology, expertise, and scale to navigate a rapidly evolving media and consumer landscape.
Alongside its new positioning, OMD has refreshed its brand identity with a modernised take on its classic red logo. Designed using Canva, the update reflects shifts in consumer behaviour across retail media, connected TV, influencer marketing, and emerging technologies like generative AI search.
George Manas, CEO at OMD, explained, “We Create What’s Next sends a straightforward message to our teams, our brand partners, and the marketplace more broadly: OMD is building on our global leadership position and legacy of innovation to reimagine how and where brands can win with consumers for the next decade. It is our firm belief that doing so requires deep and unprecedented collaboration and co-creation between the agency, the client, and the marketplace, bringing forth the best that each has to offer.”
He continued, “For our part, OMD will be leveraging Omnicom’s singular advantages in AI, data and technology; deep specialisation in commerce, creators, and connected TV; and extensive experience in agency operating model innovation – all of which will be brought to bear in service of creative media solutions that help build our clients’ brands and grow their businesses.”.
The new positioning was introduced during a global town hall hosted by Manas, livestreamed to 14,000 OMD employees across over 100 countries. During the session, Manas also shared OMD’s 2024 new business performance, including $1.8 billion in net new business and the addition of clients such as Gap Inc., Michelin, AliExpress, and Turkish Airlines.
Anish Iyer, CEO at OMD India, shared, “OMD’s new era is a bold reflection of who we are – creativity and innovation are in our DNA, and now, they power a repositioning that helps us transform our clients’ businesses creatively, culturally, and commercially. ‘We Create What’s Next’ isn’t just a statement; it’s the way our teams build together, dare to disrupt and rise to the occasion together, every step of the way.”
“At OMD India, we’re excited to see this translate into a compelling proposition for our clients, people and partners alike,” Iyer added.