Bangkok, Thailand – Dentsu Thailand has appointed Oliver Kittipong Veerataecha as its group chief marketing officer for Brand Innovation. The network said the new leadership goes under its strategic plan for continuous business transformation and will be effective January 3, 2023.
The global entity, Dentsu International, has recently announced a new global management structure which follows the integration of Dentsu Japan Network into the parent group. The said leadership direction will similarly be effective as 2023 ushers in.
For the role, Veerataecha will be overseeing the group’s strategic marketing services plan, the transformation of its integrated solutions, and the business growth opportunities in creative technology. He will spearhead the group’s business strategy for Thailand together with Wisarn Sirijantanon, CEO of Media Services Line, and Narong Tresuchon, CEO of Dentsu Creative. He will be reporting to Sanjay Bhasin, CEO of dentsu Thailand, Vietnam, and Myanmar.
Bhasin commented, “I strongly believe in the power of bringing brilliant, diverse minds together to pre-empt the opportunities of tomorrow for our people, clients, partners, and society. I have previously partnered with Oliver, and I’m thrilled he has joined dentsu as part of his next career growth with the group.”
“I am impressed with his ability to bring the company’s vision with growth acceleration in the local, regional, and global markets. I look forward to driving our business with growth expansion in the region.”
Prior to joining Dentsu, Veerataecha had been the chief brand and group communication officer at TRUE Corporation and president of WPP’s VMLY&R in Thailand. He brings with him over 25 years of experience in the creative, media, and digital technology industries.
Veerataecha shared, “I am thrilled to join dentsu as part of the senior executive team. I will be working closely with the team to lead the group and contribute to the business growth, customer engagement and relationship management as part of our global strategy and I look forward to driving the business steadily for continuous growth and success in the region.
“I am eager to help push and drive the company’s vision and mission to become the world’s leading integrated communications agency in line with global strategic goals amidst business challenges in the year ahead.”