Marketing Featured Global

Data marketing platform Octane AI announces new C-Suite

San Francisco, USA – Zero-party data marketing platform Octane AI, announced two new executive leadership appointments. Longtime Octane AI executive Megan Berry has been promoted to Chief Product Officer (CPO), after five years of contributing to Octane AI’s product development, and Alex Gurevich was promoted to Chief Operating Officer (COO) after serving as its Vice President of Finance and Operations for the past year. 

Both strategic appointments will help guide Octane AI as the company prepares to make its leading zero-party data software more accessible for e-commerce merchants of all sizes through machine learning and artificial intelligence.

Octane AI CEO, Matt Schlicht, said, “Our mission is to provide businesses with the tools they need to understand not just what their customers are doing, but what they are thinking. Megan and Alex embody this mission, and their new roles enable them to continue to drive growth, build a world-class team, and help businesses scale with zero-party data.”

As CPO of Octane AI, Megan Berry will lead the product, design, and engineering teams in enhancing Octane AI’s platform to enable more users to create relationships with their site visitors based on real data, and turn them into customers. 

Megan Berry, CPO of Octane AI, commented, “I’ve never been more excited about what we’re building here at Octane AI! We want to empower every e-commerce merchant to have more conversations with their customers and to leverage zero-party data to humanise their shopping experience.” 

According to Berry, merchants know the importance of collecting and owning customer data, but these merchants need solutions that make it easy to use data to improve the full customer journey. “That’s why we are prioritising AI features that will make collecting zero-party data a no-brainer. We are making it incredibly fast and easy for marketers to get up and running with zero-party data marketing,” added Berry. 

After joining Octane AI as the Vice President of Finance and Operations, Alex Gurevich quickly transformed the operations of the company to be in a position to scale both the customer base and the internal team. In the new COO role, Gurevich will oversee internal functions, such as finance and people operations, as well as customer-facing functions, such as account management.

Alex Gurevich, COO of Octane AI, commented, “Since I joined in March of 2021, it’s been really great to see our customer base grow 80%+ and the monthly Gross Merchandise Value these customers generate through our software more than double.” 

On his new appointment, Gurevich said, “Looking at our roadmap and seeing how powerful our software will become with machine learning, I am excited about driving increasing value for our customers and making their businesses more automated, smarter, and personalised.”