Singapore — HyperLive Entertainment, a Singapore-based tech-enabled creative media company, has announced a strategic cooperation with Nova Esports, a Hong Kong-based professional esports organisation managing various esports teams. The partnership will see HyperLive Entertainment pilot Nova’s esports program in the region.
The strategic cooperation with Nova will see HyperLive establish a Nova Southeast Asian headquarters in Singapore, which includes plans to build an esports academy in the island nation, produce captivating esports content on its OTT-licensed media platform, HyperLive.tv.
Additionally, the partnership will create an esports team that will compete with the best teams globally in esports tournaments. The intended team name is Nova SG, and Nova SG will be based in Singapore. Further, Nova Esports will offer its experience and expertise as well as provide coaches and training regimes for the academy and its players.
Sean Wong, CEO of HyperLive, said, “We are truly excited about the synergistic partnership with Nova Esports. We have identified esports as a key market that has massive potential for growth in the upcoming years, thus with Nova on board, we are extremely confident that we can achieve incredible breakthroughs in esports.”
Singapore has been a thriving hub for esports events recently and with the support of Nova, more opportunities will arise, creating greater positive impact in the industry. The stage is set for professional esports players with tournaments sprouting both locally and regionally.
There are also further plans in place to expand Nova’s operations regionally to countries such as Indonesia, Philippines and Thailand, where the gaming communities are growing exponentially. There is enormous potential for talent recruitment while at the same time, establishing Nova’s brand equity and market presence.