Marketing Featured Southeast Asia

MEASAT’s latest Raya film spotlights ‘togetherness’ amidst distance

Kuala Lumpur, Malaysia – As part of MEASAT’s Raya campaign this year, the Malaysian communications satellite operator has launched a heart-warming short film to inform Malaysians that closeness with their loved ones does not end when they leave their hometown after the festive season.

The short film, which was jointly developed by media agency Trapper and advertising agency YourMaker, highlights MEASAT’s wifi hotspot service CONNECTme, which offers 100Mbps high-speed broadband with the upcoming new MEASAT-3d satellite, allowing Malaysians nationwide to continuously keep close proximity with their loved ones even at the remotest places.

Titled ‘Nenek Di Mana-Mana’, which in English translates to ‘Grandma is everywhere’, tells the story of Ida and her close relationship with her grandmother. It also shines a light on one undisputed, universal truth – that no matter the distance, our loved ones can always be right next to us with MEASAT’s CONNECTme.

Yau Chyong Lim, MEASAT’s COO, said, “The Nenek Di Mana-mana short film created together with Trapper and YourMaker delivers impactful imagery and a progressive outlook that continues to propel MEASAT forward as a brand committed to connecting the ‘unconnected’.”

Meanwhile, Sue-Anne Lim, Trapper’s CEO, shared that CONNECTme is currently the only prepaid solution for Malaysians to continuously be connected to one another regardless of where they are in the entire country.

“That is what makes this Raya film so special and why it’s important to ensure we send this message to all the right people at the right places, at the right time. MEASAT does not only have a commercial value here but a very strong social mission,” said Lim.

Lee Tak Shune, YourMaker’s co-founder, noted that it was a real challenge to highlight the bond between Ida and her grandmother – especially when they are trying to tell two different stories in the same frame.

“For us, authenticity is of utmost importance to ensure the film also resonates well with our East Malaysian audience. The film was shot in Sabah with all local talents, right down to the chickens! We’re mindful that CONNECTme has a strong consumer heartland in East Malaysia,” said Shune.

The campaign is now live on national TV, radio, and digital platforms including YouTube and Facebook.