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Vivo to boost browser native content, taps Outbrain

Singapore – Recommendation platform Outbrain has announced an agreement with global technology company Vivo, to power Vivo’s browser newsfeed with native content.

Through the agreement, Vivo will utilize Outbrain’s OB News feature, which relies on content from Outbrain’s premium publisher network and allows partners to tap into a stream of editorial content from these sites at no extra cost alongside trusted native monetization.

Said news and native advertising format allows Outbrain’s partners to choose from a range of categories to match their users’ interests and will specifically help Vivo’s daily active users across Southeast Asia discover leading editorial content in new ways and in new places.

Bob Xu, business development director at Vivo, said, “The easy integration of OB News into our platform allowed us to already see a marked improvement in our user engagement and monetization strategy. Outbrain’s recommendation technology is second-to-none in terms of editorial content and brand-safe environment.”

Meanwhile, Stephanie Himoff, VP of publishers at Outbrain, commented, “We continue to work with top-tier OEMs to be the premier business partner in the industry. Utilizing our best-in-class recommendation technology, such as OB News, to help partners optimize their engagement and monetization journey is something we continue to pride ourselves in as we work with Vivo to put our recommendations in front of audiences across the world.”