Seoul, South Korea – Dable, content discovery and native advertising platform based in South Korea, has named its new head of business development for Hong Kong – seasoned media and adtech executive Jan Cheng

Cheng brings with him 13 years of experience working in the media and adtech industry. Cheng developed key accounts to explore incremental investment opportunities via digital media planning and buying on different channels which led to monetizing the unsold inventory programmatically for the press such as the Asia City Media Group and the New York Times. In addition, he established a tailor-made programmatic solution and designed commitment packages for clients to secure sales volume and develop sustainable business relationships at Vpon Big Data Group, a leading big data company in Asia.

“Our business is based on monetizing inventories of publishers as well as contributing to the advertiser’s profit through planning strategies. I will use my all-round business development and operational experience with solid digital knowledge to contribute to clients’ growth by driving revenue and productivity.” said Cheng. 

Dable is a media-tech company that provides a personalized content recommendation solution and native ad platform to 11 markets, and is currently securing leadership in the markets Korea, Vietnam, Indonesia, and Taiwan. Cheng’s appointment is part of Dable’s acceleration plans in Greater China, where the company has also named its new head of business development for mainland China, Tianxi Sun, who has been working in the advertising industry for over 12 years. 

“Tianxi Sun and Jan Cheng are top experts who are recognized in the industry. I trust that their experience, insight, and global business experience will play a major role in helping Dable establish and solidify its business in Greater China,” said Chaehyun Lee, Dable’s CEO. 

At the end of 2021, Dable announced that media company Matichon Group in Thailand has partnered with them to drive monetization across its news sites in the country.