Melbourne, Australia – Independent media agency Match & Wood has appointed former strategy director at media company Initiative, Sam Enshaw, to be its first-ever national strategy director.

The appointment will see Enshaw, who will be based in Melbourne, leading the strategy offering across Melbourne and Perth offices, working on key clients in the education, energy, and health and insurance, as well as finance and technology sectors.

Besides previously working at Initiative, Enshaw was the former regional implementation director at IPG Mediabrands in Singapore, assisting clients including Johnson & Johnson, Netflix, and Spotify. He has also worked at media and advertising agencies Carat, McCann, and UM.

“They have developed strong teams across both Melbourne and Perth and continue to secure work with leading organizations across the country. I’m looking forward to contributing to the agency’s continued success,” said Enshaw.

Meanwhile, Match & Wood’s Managing Director Lyndelle O’Keefe commented that Enshaw is an award-winning strategist who has worked with major brands both in Australia and across the region. 

“He’s a great talent who will further enhance our core strategic capabilities, at a time when we are experiencing new and organic business growth. I’m delighted to welcome him to the team,” said O’Keefe.

Match & Wood said that Enshaw’s appointment comes after a significant period of growth for the agency, which has seen 13 new hires this year, including Stuart MacDougall, the new national performance director, and Jodie Allen, the new communications advisor, as well as Keleigh Moore and Tiffany Doan, the new communications managers.