Singapore – Ahead of the Singapore Grand Prix, latest research from YouGov Surveys reveals that more than one in three (36%) Singapore residents follow F1 motor racing.
Data from YouGov’s survey also states that the highest proportion of F1 followers in Singapore are from Gen X, and that men are also more likely to tune in to F1 than women, especially among Gen Z.
When asked about this year’s Singapore Grand Prix, about 32% of F1 followers in Singapore said that they will be watching the race on-site. Notably, about 18% of attendees are attending the race in-person for the first time.
Talking about reasons for attending physically, 59% of this year’s attendees attribute the opportunity to meet up with friends to watch the race together with attending the 2023 Singapore Grand Prix in person, while on the other hand, 57% say that they just generally enjoy a trackside view of the race.
Furthermore, about half of race goers also cite being a fan of one or more F1 drivers who will be competing in this year’s edition as one of the reasons they are getting tickets, while 39% will attend since they’re a fan of one or more artists who will be performing at this year’s entertainment lineup.
On the other hand, 58% of Singaporean F1 followers say that they won’t be attending due to ticket prices being out of their budget this year. Notably, ticketing costs are by far the most common reason among past attendees who are not catching the race on site this year as well.
54% of fans also prefer catching the race via television broadcast, as do almost two-fifths among past attendees. The next most common reasons, following at a distance, are not being able to secure race tickets in time and not being interested in this year’s entertainment lineup.
Lastly, it is also worth mentioning that the survey also revealed Britain’s Lewis Hamilton as the driver with the largest fan base in Singapore, and when it comes to the performing artists, Robbie Williams is the most popular artist performing at this year’s Singapore Grand Prix.