Marketing Featured Southeast Asia

Publicis Groupe Malaysia bags BMW account

Malaysia – Global advertising company Publicis Groupe in Malaysia has been appointed by automotive manufacturer BMW in Malaysia to handle its strategic planning, creative advertising, and digital for BMW passenger cars, Motorrad and MINI business units, which will take effect in April 2022.

During the pitch, Publicis Groupe has developed a compelling strategy and holistic ideas on how to lead, promote, and educate electric vehicle adopters for the BMW and MINI brands, as the automotive industry transitions to electric mobility.

The remit will see Publicis Groupe enhancing BMW Malaysia’s consumer journey, elevating their brand experiences, and crafting a sustainability narrative, as well as building brand relevance for each brand and their audiences. 

Through the remit, Publicis Groupe Malaysia is now setting up bespoke hybrid teams to manage the brands separately with domain experts and related automotive experience.

Neil Hudspeth, Publicis Groupe’s CEO for Malaysia, commented that they could not be happier and prouder to warmly welcome BMW and Motorrad, and of course continue their relationship with MINI, one of the world’s most recognisable car brands. 

“It is incredibly rewarding to see world-class work being recognised by world-class and storied brands, and we look forward to achieving great things together over the next five years, especially as together we can help shape the automotive narrative in Malaysia,” said Hudspeth.

Publicis Groupe Malaysia is also the incumbent agency for MINI Malaysia.