India – Monarch Networth Capital, an India-based financial services provider, has launched a new campaign highlighting the cycle of financial dependence passed down through generations of women and the need for financial education to break it.
With the message “Financial independence is not inherited, it’s taught,” the campaign film follows the experiences of three generations of women. It highlights a mother from the second generation who, having witnessed financial dependence firsthand, strives to equip her daughter with the knowledge and confidence to manage her own finances. The story explores how financial education can help break the cycle of dependence and shape a more independent future for women.
Produced by First Take Films, the campaign film is part of Monarch Networth’s broader initiative to promote financial literacy among women, offering tools, resources, and expert guidance to support informed financial decision-making.
Vaibhav Shah, managing director at Monarch Networth Capital Ltd., said, “At Monarch Networth, we believe that true empowerment for women is more than just earning money; it’s owning your entire financial journey. This Women’s Day, our campaign is a call to action—to educate, encourage, and enable women to take charge of their finances and secure their futures.”