Mobile ad tech Archives - MARKETECH APAC

Singapore – More consumers in the Asia-Pacific are doing their holiday shopping on their mobile devices, a new survey from mobile advertising AdColony shows.

Indonesia, the Philippines, and Thailand have the highest share of consumers that prefer to make purchases on their smartphones, as the majority of the country respondents clocked 94%, 93% and 91% respectively.

^{AdColony infographic of mobile shopping in the Philippines}

Respondents from Thailand (88%), Malaysia (86%), and the Philippines (84%) stated they prefer to shop in-app rather than use a mobile browser. On average, APAC shoppers showed 73% majority of showing the same consumer behavior.

Purchases related to seeing an advertisement online are also relevant to the majority of APAC consumers, as Indonesia (92%), Malaysia and the Philippines (89%), and Singapore (85%) showed majority of such behavior.

^{AdColony infographic of mobile shopping in Malaysia}

In terms of what matters most for consumers’ shopping experience on mobile devices, an average of 52% said that easy payment process matters, as evident by the majority of respondents from Thailand (60%), Indonesia (59%), the Philippines (55%) and Malaysia (54%).

Japan (50%), Australia (53%) and Indonesia (56%) said that gifting this holiday should be done via shipping the gift directly to the receiver, while Malaysia (58%) and Thailand (52%) said that they will do the exchange gifting after the gift shipment has arrived.

^{AdColony infographic of mobile shopping in Singapore}

Meanwhile, online ordering, accompanied with concurrent home delivery still ranks as the top choice of shopping for today’s APAC consumers, garnering an average of 85% of all the respondents. Also, 55% of the respondents state that better deals are the prime reason why they shop online, evident by consumer behavior from Malaysia (70%), Singapore (62%) and Thailand (56%).

Taiwan – Global mobile ad tech company Adludio has announced that it has pivoted to tap into Taiwan’s rapidly-growing mobile gaming fanbase with the expansion of its operations to the region.

Adludio is a mobile advertising platform for delivering interactive creatives using gaming engine and artificial intelligence technologies. Following its launch in 2015, it has grown its presence across US, Europe, and Asia.

According to Adludio’s data, Taiwan is an emerging key market for mobile advertisers as the count of mobile phone connections in the country total 28.43 million, equating to 1.19 connections per person. Similarly, its gaming market shows great potential as it is expected to grow to $2.8 billion by 2021, with mobile games accounting for 60% of the revenue.

Benjamin Pavanetto, managing director for Asia commented on the growth opportunity the expansion offers, “Taiwan’s high internet penetration and fast-growing economic development makes it an ideal market for brands to effectively reach audiences digitally. The projected growth in Taiwan’s gaming industry also shows potential to create effective consumer engagement through gamified advertising.”

Meanwhile, Adludio’s Founder and CEO Paul Coggins said, “It is truly an exciting opportunity for us to expand into Taiwan. Taiwan is a market with extremely active mobile users, and Adludio’s mobile-first offering will bode well with creative and bold clients looking to increase their mobile performance and engagement.”

According to Coggins, the company is already working with clients such as LG, Audi and Cartier in Taiwan.

The Taiwan team will be led by Pavanetto who relocated from Singapore this year, alongside Adludio’s sales manager in Taiwan Clayton Chao.