Tag: M&M’s

M&M’S, Marvel deploy gaming campaign linking purchases to rewards across Asia-Pacific

Posted on April 10, 2026

by Sharona Nicole Semilla

Kuala Lumpur, Malaysia – A packet of M&M’S now comes with more than sugar and chocolate as Mars has launched a cross-market campaign with Marvel that ties product purchases to a digital gaming experience across eight Asia-Pacific markets. Branded “Be A Hero with M&M’S | Marvel,” the campaign...

M&M’S, Marvel unite in new global campaign rolling out across 65 markets

Posted on January 15, 2026

by Teddy Cambosa

According to the companies, the campaign builds on their existing partnership and brings together Marvel’s storytelling with the M&M’S brand, under the theme “It’s More Fun Together.”