Australia – Paper Moose has been appointed by Mitsubishi Electric, a manufacturer of air conditioning and refrigeration, to manage its creative account.
Since its founding in Australia in 1974, this action represents a change in the company’s creative direction and aims to promote long-term growth in its global residential, commercial, and industrial technology offerings.
Speaking of the appointment, Jessica Millard, Marketing and Communications manager at Mitsubishi Electric, said, “Paper Moose’s out-of-the-box thinking really impressed us, in terms of both their creative and strategic ambitions for our brand. They will play a key role in strengthening the Mitsubishi Electric brand and driving sales in the years to come.”
Meanwhile, Brad Bennett, head of client success, at Paper Moose, said, “Mitsubishi Electric fascinated us from the get-go. They create technologies that touch so many aspects of Australian life and their positive contribution to society is rad.”