Technology Featured Southeast Asia

Online video adtech startup Pancast marks SEA presence with first office in Indonesia

Jakarta, Indonesia – Online video adtech startup Pancast has officially launched in Southeast Asia, marking it with its first office in Indonesia. In addition, Pancast has also appointed Miranti Herwinda as the startup’s country manager in Indonesia.

Pancast has already started working with some of Indonesia’s online publishers. These include publishing conglomerate Kapanlagi Youniverse, streaming platforms Vidio, WeTV, and True ID, as well as sports platforms ESPN, One Football and Football Co.

Speaking about their services, Alex Prior, CEO at Pancast, said, “Premium video inventory delivers highly-engaged audiences at scale, in a safe and transparent context, offering advertisers targetable and quantifiably real viewers across multiple screens.”

He added, “Our partnerships with leading publishers, scale of premium inventory, audiences and ad impressions, and Miranti’s extensive industry experience and familiarity with the region, puts us in a strong position to meet marketer’s growing digital ad appetite.”

Herwinda, with over 14 years of industry experience, was previously affiliated with Collab Asia as the commercial director for Indonesia. She also had experience as head of digital development and growth for MRA Media, and co-founder and managing director of Glitzmedia.

Speaking about her appointment, she said, “I am excited to join Pancast and take on the challenge of leading the operations in Indonesia. I look forward to introducing the uniqueness of Pancast to publishers and advertisers. I believe this complements the increasing online video viewers in Indonesia. I am delighted to take on this opportunity and play a role in shaping the online video advertising industry.”

Pancast offers a fully transparent marketplace in terms of quality inventory and revenue model, unlocking the true value of video inventory for publishers and delivering access to scalable, targeted audiences for advertisers. With Pancast, advertisers also have access to a wide scale of premium videos from publishers through a single deal.

“The foundations of the Pancast marketplace are privacy first, content and behavioral data strategy. The company’s unique and ever-evolving deep data solution delivers value to publisher partners and advertisers searching for reach and [relevance]. Pancast is continuously expanding its capabilities, working with its tech partners, to offer greater audience identification and in-depth data insights,” the company said in a press statement.