Tag: Milksha

Philippines – The Jollibee Group has introduced the first stand-alone Milksha concept store in the Philippines, tapping into the country’s milk tea culture with the Taiwanese brand.

The new Milksha store opened on January 20 at SM North Edsa, Quezon City.

Milksha, majority-owned by Jollibee Group since 2021, was previously brought to the country through integration in select Chowking stores.

Also known as the brand Milkshop in Taiwan, Milksha employs traditional Taiwanese methods to brew its beverages, using premium imported ingredients.

“Milk tea has become such a big part of Filipino daily lives. What makes Milksha well-positioned for this market is its dedication to using fresh and premium natural ingredients and crafting unique, refreshing flavors that can capture the evolving taste buds of Filipino milk tea lovers,” Joseph Tanbuntiong, Jollibee Foods Corp. Philippines chief executive officer, said.

“We’re very happy to have Milksha in our Jollibee Group family. Milksha’s choice ingredients and innovation bring something genuinely delightful to our customers,” Ernesto Tanmantiong,  Jollibee Group global CEO, said.

Peter Huang, Milksha Global founder and CEO, also commented, “I thank all of the partners joining this project. We look forward to expanding, providing more jobs, and making every milk tea lover happier with every cup.”

Singapore – Taiwanese bubble tea chain Milksha has recently announced that it would be ceasing all operations in Singapore, effectively closing all its local outlets and exiting the Singaporean market. 

Milksha took to Facebook and Instagram with a sudden announcement, bidding farewell on New Year’s Eve with the post saying that it was Milksha’s last operating day in Singapore.

Notably, Milksha cited no reasons for their departure in the posts, and Milksha’s Singapore website was also immediately taken down. 

In their last post, Milksha Singapore mentioned, “Brewing our final cups of joy! Today marks our last operating day at our last outlet in Singapore. As we bid farewell, we invite you to join us for one last cup of memories or simply drop by to reminisce with us. Happy New Year!” 

Looking back, Milksha’s entry in the Singaporean market kicked off in 2019 as it joined Singapore’s growing bubble tea scene with various tea and coffee brands, where it expanded with 10 outlets across the city-state. 

This being said, Milksha’s exit from Singapore also follows several coffee brands, coming less than three months after tech-focused coffee chain Flash Coffee closed its remaining stores in the country to cut costs and follows Spinelli Coffee’s exit from the market in December 2023. 

Manila, Philippines – Dentsu’s digital-led arm in the Philippines, Dentsu One Manila, has announced its continuous winning streak in business for 2022.

The agency has recently won the pitch for the flagship brands of leading pharmaceutical firm Unilab – Conzace and Solmux. 

Aside from the pharma firm’s brands, the manila arm has also announced that it has acquired the accounts of major brands – fast-food giant Chowking’s biggest premium milk tea brand – Milksha, and also winning new assignments from Honda Cars and Honda Bikes.

Merlee Jayme, Dentsu’s chairman of creative businesses for the Philippines, commented, “Like I said before, nothing will stop us from doing our best for our clients. All you need are big insights, great work, digital knowledge, and the drive – that’s what the young Dentsu One Manila is known for.”

In 2021, Dentsu One Manila has won several awards and new businesses, including an award for Ginebra’s campaign, ‘Ginebra Frontliner Labels’, as well as effectiveness awards for Ginebra’s thematic campaigns, Nissin Ramen ASMR, and CDO Idol Cheesedog.