Shanghai, China — Uniplan, a global agency for brand experience, has appointed Michael Bertin as the new head of digital for Greater China to further strengthen its strategic team. Bertin is based in Shanghai and will report to Andrew Au, chief strategy officer of Uniplan.
Bertin is a creative professional who holds an extensive understanding of the digital field with more than 16 years of experience. In this newly created role, Bertin will work with the team to expand Uniplan’s offering and help drive the digital transformation of the agency.
Prior to joining Uniplan, Bertin used to work for Imagination Asia, TBWA Hong Kong and Publicis Dialog Paris. His experience includes overseeing digital strategy and production for various brands, including B2B and B2C, as well as those in luxury, automotive, and retail while also building strategy for museums and innovation centres.
On his appointment, Bertin said, “Uniplan is embarking on an exciting process of transformation. I’m looking forward to working with the team to further enhance Uniplan’s digital capabilities and develop more innovative solutions. And of course, I also hope to deliver unforgettable moments and transformative results for our clients.”
Meanwhile, Au complimented Bertin, sharing his enthusiasm on the signing, “I am delighted to welcome Bertin to Uniplan. Bertin brings a breadth and depth of experience and expertise that will enable Uniplan to provide boundary-pushing digital and interactive solutions for our clients. Having previously worked with Bertin, I can attest that he is best in class in the digital space and I look forward to working with him again.”