Manila, Philippines – Omnicom Media Group (OMG) Philippines has named Meryl Yap as the agency network’s new general manager, which bolsters the network’s leadership bench strength on the back of OMG Philippines Unilab’s win.

She will report to Mary Buenaventura, CEO of Omnicom Media Group Philippines, and will officially assume her new role immediately.

Yap has held client leadership roles throughout her career working in global and local advertising agencies. In her previous client leadership roles at Mindshare, she oversees the planning and strategy portfolio for various Unilever brands across the food, confectionery, oral and skincare categories.

Prior to her leadership in Mindshare, Yap was previously the head of digital sales and sales strategy at media conglomerate ABS-CBN, and was in charge of expanding and developing ABS CBN’s digital ecosystem selling strategy.

Her client leadership experience across a diverse portfolio of blue-chip clients such as Beiersdorf, Google, Nissan and Visa will see her lead OMG Philippines in the new era of growth.

In her new role as OMG Philippines’ general manager, Yap will be overseeing the agency’s client accounts, managing new business pitches and streamlining agency processes to ensure the continuous growth of its clients’ businesses. 

Buenaventura said, “Meryl’s extensive client servicing experience within the industry along with her knowledge and capabilities, makes her the right person to continue the success of OMG Philippines. With her on board, I am confident that OMG Philippines has the best team who are focused on building meaningful partnerships with our clients to help them accelerate their business growth.”