Kuala Lumpur, Malaysia – Smartphone brand vivo in Malaysia has launched a new campaign called ‘Memories of Life’ where smartphone users are called to document their everyday life through video footage. Vivo will then collect these footage which will be made into a full-on documentary dedicated to everyday life.
For the smartphone brand, the campaign’s inspiration stems from the fact that anyone’s ordinary life contributes to the history of humanity, be it a simple sentence or a smile, where every unique story forms the memories of this era.
Interested participants may submit their videos from 27 October 12am to 10 November 11:59pm, film a video within 15 to 60 seconds according to the themes of love, care, hope, dream and joy. To submit the video, participants must upload the video to social media with the hashtag #vivoMemoriesOfLifeMY, and tag @vivo_malaysia on Instagram and Twitter or @vivoMalaysia on Facebook.
In addition, participants are required to send the video through email to [email protected].
Participants whose videos have made it to the final cut of the documentary can win prizes from vivo, including vivo X70, vivo TWS 2 ANC, and vivo TWS 2e smartphone units.
For Mike Xu, chief executive officer at vivo Malaysia, the company has garnered positive support from users around the world, and they are honored that their smartphones have become a part of their lives.
“Vivo has witnessed and captured users’ truest memories, the ups and downs and the joy and sorrow. It also provides users with convenience and pleasure for their lives and accompanies them through every trivial matter in their lives. This is indeed the most significant and valuable purpose of vivo smartphones,” Xu stated.
Vivo will launch the documentary from 6 December until 10 December 2021.