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Adsquare expands to HK, appoints Melvin Wong as sales director for North Asia

Hong Kong – Following the company’s recent expansion to Australia, global audience and local intelligence company Adsquare has announced that it will now be expanding its presence to Hong Kong. Along with the endeavor, the company has also appointed Melvin Wong to be the company’s sales director for North Asia.

Through his new role, he will lead top-line growth across all company solutions, with direct oversight of the company’s sales and client relationships in Hong Kong, Taiwan, Japan, and South Korea.

Furthermore, he will foster existing relationships and will identify new accounts with a potentially significant impact on Adsquare´s long-term success.

Prior to his recent position, he has worked with global media platform Teads where he demonstrated a progressive 6-year-growth, starting as business developer in New York City to finally become Teads´s first sales manager in Hong Kong. Prior to that, Melvin acted as business developer at programmatic platform Triplelift.

“I’m thrilled and grateful to join the Adsquare team in APAC. Adsquare’s technology, capabilities, and data integrity are second to none, enabling key insights for advertisers and brands to drive effective and successful campaigns. I look forward to helping Adsquare further drive their footprint in North Asia,” Wong said regarding his appointment.

He will be reporting to Nicolas Méar, general manager for APAC at Adsquare.

“To support our expansion in APAC and bring a tighter focus on customer relationships in North Asia, we needed an expert with the knowledge and the confidence to help Adsquare remain competitive and grow even further. Melvin will be a key asset to help clients maximize their ROI via our data-driven solutions for targeting, measurement and OOH planning and activation,” Méar stated.

Adsquare’s Hong Kong office marks the company’s tenth office, alongside in Berlin, Düsseldorf, London, Madrid, Milan, New York, Paris, Singapore, and Sydney.