Jakarta, Indonesia – Indonesia’s e-commerce company Tokopedia has launched a campaign called ‘Bersebelas #MelangkahBareng’, which aims to support local shoe products from SMEs during these trying times.
In line with this initiative, Tokopedia has collaborated with Never Too Lavish (NTL), a business activist in the local fashion industry, together with 10 other local shoe brands, such as Nokha, Fuse Concept, Exodos, and Ortuseight, as well as Rafheoo, and Brodo, among others.
According to Tokopedia, it has recorded a high-appreciation of the community for local shoes, which can be seen from the increase in transactions of one local shoe business, Nokha, reaching almost 2.5 times. As well as local shoe brand Brodo, which recorded almost a 5.5 times increase in transactions.
Aldhy Darmayo, senior fashion lead of Tokopedia, commented that this joint effort seeks to help local shoe SMEs in maintaining their business in the middle of the pandemic, saying that the movement also encourages people to use local products.
“This collaboration is also motivated by the enthusiasm of the community in meeting fashion needs online. There was an increase in transactions in the Fashion category at Tokopedia, which almost doubled during December 2020 when compared to the initial pandemic period in 2020. Transactions for shoe products also increased almost twice,” added Darmayo.
Meanwhile, Bernhard Suryaningrat, the founder of Never Too Lavish, said that the ‘Bersebelas #MelangkahBareng’ movement is a form of support for fellow artists and local industry players to rise together.
“By utilizing digital platforms such as Tokopedia, it is hoped that the local shoe industry can be more advanced even in the middle of a pandemic. Every month, we will release a collaborative product entitled ‘Eleven Series’ which the public can get exclusively on Tokopedia,” said Suryaningrat.