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Technology Featured Global

Hivestack, MediaMath partner to launch programmatic DOOH campaigns globally

Montreal, Canada – Global independent programmatic digital out-of-home (DOOH) adtech company, Hivestack, has partnered with New York-based adtech MediaMath to launch multiple programmatic DOOH, and other cross-channel media campaigns on a global scale.

Through the partnership, MediaMath’s Demand Side Platform (DSP) will be integrated into Hivestack’s Supply Side Platform (SSP), following OpenRTB standards, which will allow for MediaMath and its advertisers to access Hivestack’s premium global DOOH inventory through RTB transactions via open exchange.

Hivestack said that its Hivestack SSP is integrated with more than 195 media owners from across the globe, providing unlimited opportunities for brands, agencies and omnichannel DSPs to activate across premium DOOH screens from anywhere in the world. 

Bruno Guerrero, Hivestack’s chief operating officer, commented that they are thrilled to announce this key partnership with MediaMath which will open up additional ways to activate programmatic digital out of home (DOOH) via their global SSP inventory.

“This alliance represents our commitment to providing buyers with a more diverse suite of solutions to connect with their audiences via contextually relevant messages and drive business growth,” said Guerrero.

Meanwhile, Laurent Cordier, MediaMath’s chief partnerships officer, shared that DOOH is an exciting opportunity for clients looking to reach users through high-impact real-world placements. 

“Hivestack brings global scale to MediaMath’s DOOH capabilities, and enables brands to reach targeted audiences and consolidate their digital advertising into one platform,” said Cordier.

The first programmatic DOOH campaign between Hivestack and MediaMath has been initiated in Japan as part of the continued global rollout of this partnership, this integration will be effective across Hivestack’s global inventory moving forward.

Just recently, Hivestack has also announced a strategic partnership with Chinese media agency BlueFocus Media. This will enable Chinese brands to plan, activate and measure DOOH campaigns programmatically via the Hivestack DSP from within China to outside China and all over the world.

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Technology Featured Southeast Asia

Adtechs PubMatic, MediaMath join forces in bringing programmatic offering across SEA

Singapore – San Francisco-based adtech PubMatic and New York-based adtech MediaMath have announced a new partnership in bringing MediaMath’s fully accountable, addressable supply chain known as SOURCE across PubMatic’s extensive publisher network in Southeast Asia..

MediaMath’s SOURCE allows brands to manage programmatic advertising launched by advertisers online accounted for the sake of transparency in terms of costs, and establishing trust between publishers, adtech intermediaries, and advertisers thanks to bidirectional data sharing.

Through the new partnership, MediaMath will leverage its SOURCE offering to include more industry-leading solutions and advertising opportunities. This allows PubMatic’s participation to bring added display, mobile, and CTV inventory from a roster of premium publishers that includes Indonesian news site KLY, Indonesian media company Detik.com, app publisher LINE, Filipino media conglomerate ABS-CBN, Thai news web portal Sanook, and Indonesia media conglomerate Kompas Gramedia.

For Viktor Zawadzki, general manager for EMEA and APAC at MediaMath, their recent partnership with PubMatic speaks to a greater need for the future of the open internet, as it is “built around radical transparency and improved performance for all participants”.

“MediaMath launched SOURCE as part of a broader drive to align the industry around these imperatives. Partnerships with like-minded partners such as PubMatic, which is focused on helping publishers maximize revenue, are critical to this momentum. This partnership makes PubMatic’s high-quality ad supply available to MediaMath’s buyers and moves us a step closer to achieving our goal in APAC, and we’re delighted to be working together,” Zawadski explained.

Meanwhile, Sudipto Das, vice president of advertiser solutions for APAC at PubMatic commented, “Together with MediaMath, PubMatic is aimed at driving results for buyers and increasing revenue and opportunities for publishers. At a time when the focus is honed in on making ad spend and content investment work smarter and harder, this partnership intends to help us grow the addressable pool of marketer spend in the programmatic channel.”