Montreal, Canada – Global independent programmatic digital out-of-home (DOOH) adtech company, Hivestack, has partnered with New York-based adtech MediaMath to launch multiple programmatic DOOH, and other cross-channel media campaigns on a global scale.
Through the partnership, MediaMath’s Demand Side Platform (DSP) will be integrated into Hivestack’s Supply Side Platform (SSP), following OpenRTB standards, which will allow for MediaMath and its advertisers to access Hivestack’s premium global DOOH inventory through RTB transactions via open exchange.
Hivestack said that its Hivestack SSP is integrated with more than 195 media owners from across the globe, providing unlimited opportunities for brands, agencies and omnichannel DSPs to activate across premium DOOH screens from anywhere in the world.
Bruno Guerrero, Hivestack’s chief operating officer, commented that they are thrilled to announce this key partnership with MediaMath which will open up additional ways to activate programmatic digital out of home (DOOH) via their global SSP inventory.
“This alliance represents our commitment to providing buyers with a more diverse suite of solutions to connect with their audiences via contextually relevant messages and drive business growth,” said Guerrero.
Meanwhile, Laurent Cordier, MediaMath’s chief partnerships officer, shared that DOOH is an exciting opportunity for clients looking to reach users through high-impact real-world placements.
“Hivestack brings global scale to MediaMath’s DOOH capabilities, and enables brands to reach targeted audiences and consolidate their digital advertising into one platform,” said Cordier.
The first programmatic DOOH campaign between Hivestack and MediaMath has been initiated in Japan as part of the continued global rollout of this partnership, this integration will be effective across Hivestack’s global inventory moving forward.
Just recently, Hivestack has also announced a strategic partnership with Chinese media agency BlueFocus Media. This will enable Chinese brands to plan, activate and measure DOOH campaigns programmatically via the Hivestack DSP from within China to outside China and all over the world.