Tag: Media monitoring

Kuala Lumpur, Malaysia – Natural bottled water brand, Spritzer, has appointed Trapper as its media partner, effective this month. The agency will be responsible for integrated media duties for all Spritzer brands.  

Spritzer said in a press statement that it looks to strengthen its market leadership and drive exciting new segments for business growth. Spritzer brands include Spritzer Natural Mineral Water, Spritzer Tinge, Spritzer So Tinge!, Spritzer Sparkling, and Acilis by Spritzer. 

Elaine Ho, Spritzer’s group marketing manager, shared that the partnership aims to double down on brand awareness as well as top-of mind recall among Malaysians.

“We are excited to kick-start our journey with Trapper to innovate our media strategies. We hope to reach our customers at the right touch points and connect with them meaningfully through a precise understanding of their journey. We look forward to a great partnership with Trapper, working together to elevate our brands,” she said.

Meanwhile, Chief Executive of Trapper Sue-Anne Lim, commented, “Sharp targeting means maximizing channel potential and using meaningful data to help drive both retail and e-commerce sales, which is critical to Spritzer’s strategy. We are well-prepared to be agile and responsive to sudden market changes.”

Chief Executive of Trapper Interactive, Trapper Media Group’s digital marketing division, Kenneth Wong added, “We believe that we are well-positioned to unleash Spritzer’s untapped potential as it seeks to bring 100% natural rainforest water to all Malaysian homes”.

Australia – AirCheck, one of Australia’s leading broadcast monitoring, has announced that it will start including the advertising revenue dimension in its monitoring efforts. 

AirCheck provides real-time intelligence reports across radio, television, and digital, and for the new report strand, AirCheck has partnered with independent agency My Radio Rates, a large source of radio rates, that has been in the business of real-time radio buying for 20 years. 

Each advertisement will be assigned a dollar value reflecting current market rates. With new access to the said report, consumers of AirCheck’s analytics will be able to create custom reports by Market, Station, Daypart, Brand, Advertiser and, or Category with a dollar value attached to each. 

A report into media share will also allow for more detailed competitive analysis of shares by revenue. Just like all data in AirCheck, the Ad Revenue reports will be available in almost real-time across 63 commercial stations monitored in the major cities in Australia.

“This is a milestone for AirCheck. The biggest addition to our monitoring service since AirCheck began in 2004,” said Keith Williams, the vice president of RCS, a broadcast and webcast software provider, to which AirCheck is a subsidiary. 

“It adds another dimension to our market intelligence reports and makes our competitive analysis compelling. Ad Revenue reports are available for radio stations in the top 11 markets in Australia and are always live,” Williams added.