Tag: Media Buffet

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From roaring engines to lasting impact: How Pertamina Enduro turned its MotoGP partnership into a global brand movement
Posted on October 13, 2025
by MARKETECH APAC
In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend Valentino Rossi. The partnership presented an unprecedented opportunity for a homegrown Indonesian brand to compete for attention on one of the...
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