Tag: MEASAT

Kuala Lumpur, Malaysia – Malaysian WiFi service CONNECTme has launched a new campaign promoting accessible and affordable connectivity for all. The campaign produced with FCB SHOUT reflects the company’s commitment to providing connectivity even for Malaysians living in remote areas. 

The ‘CONNECTme to a Bigger World and a Brighter Future’ campaign is founded on a film about a Bornean boy discovering new things in the digital world. The film shows how his entire village benefits from the CONNECTme broadband service.

The film campaign is a sequel to the brand’s campaign last year. Both were launched in time for Malaysia Day. 

CONNECTme uses the Malaysia East Asia Satellite’s (MEASAT) satellite broadband system to provide connectivity throughout Malaysia. 

“This campaign is the ideal springboard for us, as Malaysia’s rural satellite broadband service provider, to reinforce our commitment to connecting more Malaysians to a bigger world and a brighter future, regardless of their location. As highlighted in our latest brand film, CONNECTme is driving progress across various sectors, including telehealth, defense, education and e-commerce. This Malaysia Day, we are proud to reflect on our contributions toward advancing the country’s digital landscape and empowering more Malaysians with equitable access to a world of greater opportunities,” Ganendra Selvaraj, chief commercial officer of MEASAT, said.

Syahriza Badron, general manager of FCB SHOUT, commented, “This campaign marks our second year working with MEASAT and CONNECTme and we are very pleased that we have gradually but surely developed a profound and unique narrative for the brand. As the nation’s satellite communications provider, CONNECTme deserves to be celebrated for giving Malaysians the opportunity to better their lives regardless of their stature, race, religion or even locality, and there’s no better time to spotlight the endeavours of the brand than during Malaysia Day. Lastly, a huge appreciation goes out to our production partners at KDCo, Max Fx Studio and Crosstown Connection for bringing the film to life.

Kuala Lumpur, Malaysia – Local communications satellite operator MEASAT has launched its first-ever brand film, a letter by the company to Malaysians on the importance of connectivity, as it builds bridges between communities. This was launched alongside FCB SHOUT, which has been appointed by MEASAT as its creative agency of record.

The brand film, titled ‘CONNECTme to a Bigger World’, encapsulates how MEASAT’s WiFi service CONNECTme is capable of connecting Malaysians to a world that extends far beyond the one they know, perfectly embodying MEASAT’s brand mission to pave the way for a brighter future that connects Malaysians and bridges the digital gap in regions lacking in 4G, 5G or fibre technology coverage.

Anndrea Lye, senior copywriter at FCB SHOUT, said, “As we embarked on this campaign, we had a clear strategy and creative approach in mind – that’s to highlight the relatively smaller world experienced by Malaysians at present, especially those within rural and remote areas, and to illustrate the immense expansion of the world they could be a part of when they’re connected through CONNECTme.”

She added, “Which is why we chose to visually represent our target audiences in miniature form, juxtaposed against a super-sized letter – a striking contrast that effectively conveys the differences between their present situation and the boundless possibilities that open up with access to the internet. By consistently translating this theme across our brand film and creative materials, we’re able to introduce MEASAT’s mission and demonstrate that Malaysians can take a significant step towards a bigger world with CONNECTme.”

The appointment takes immediate effect with FCB SHOUT working with the Trapper Media Group to fulfil the appointment’s media remit and MEASAT’s incumbent PR agency, Rantau PR.

Syahriza Badron, general manager at FCB SHOUT, said, “Upon receiving the opportunity to work together, we immediately recognised that the key to fortifying the brand is by championing its vision to bridge the digital divide between urban and rural areas. We look forward to working with MEASAT to put the CONNECTme brand on the map in an even better way, and we’re really excited to bring an insightful idea to life cohesively across every touchpoint and position CONNECTme as the catalyst that enables a digitally inclusive Malaysia.”

Meanwhile, Ganendra Selvaraj, chief commercial officer at MEASAT, commented, “We partnered with FCB SHOUT as they effectively showcased their creative skills and conveyed MEASAT’s message through this campaign. Despite the technical nature of satellite broadband, our goal was to highlight how our CONNECTme services, which are readily available in rural and remote areas, can unite people and strengthen connectivity across Malaysia, even in areas without terrestrial coverage. FCB’s approach made our message more personal and relevant to Malaysians.”

Kuala Lumpur, Malaysia – The satellite communication services premium supplier, MEASAT, has appointed media agency Trapper to be its new integrated marketing agency on record for their first consumer brand, CONNECTme NOW.

CONNECTme NOW is Malaysia’s premier prepaid WiFi satellite broadband service, which connects all corners of the nation as part of MEASAT’s national commitment to support end-to-end digital growth.

The partnership will see Trapper handling CONNECTme NOW’s integrated marketing communications, including brand and creative services, digital, and social, as well as media solutions, and PR management.

Kenneth Wong, Trapper Interactive’s CEO, noted that consumer journeys have continuously evolved and require brands to become more interesting and engaging. 

“With a brand like CONNECTme NOW, they hope to continuously drive meaningful and accountable experiences that connect audiences in new ways,” said Wong.

Meanwhile, Sue-Anne Lim, the CEO of Trapper, thanked the team and partners who did an amazing job in ensuring they give their all support to MEASAT. 

“Our ambition for the brand was to ‘leave no place unconnected’. We showcased the most effective way to spark change and the most efficient way to keep an always-on presence among these unconnected communities to encourage adoption. We are extremely grateful for this trust and we look forward to growing with CONNECTme NOW,” said Lim.