Australia – McDonald’s Australia delivers coffee to the Paralympics in a three-part content series titled ‘Takeaway Baristas,’ supporting para-athletes. The campaign was produced in collaboration with advertising agency DDB Sydney.
‘Takeaway Baristas’ narrates how four McCafé baristas delivered coffee to fuel athletes preparing for the 2024 Paralympics in Paris. Australian Paralympian Don Elgin hosts the series and features baristas training with athletes such as Michael Roeger, Ameera Lee, and Tristan Knowles.
“Us Aussies can barely function without a high-quality cup. So when we found out McCafé was heading to Paris to make coffee for our Paralympians, we couldn’t wait to tell their story,” Tom Lawrence and Sam Raftl, DDB Sydney associate creative directors, said.
McDonald’s Australia marketing director Amanda Nakad commented, “Partnering with Paralympics Australia to support our amazing para-athletes has been a huge highlight for us this year. Whilst we can’t take any credit for their amazing success, the series is a light-hearted, feel-good moment to show just how far we go at McCafé to make sure our athletes and their families get the same great-quality, barista-made coffee they’re used to at home.”
The series runs until Sept. 15, with the first episode being released on Aug. 15. The two-minute episodes are available for viewing on TikTok, Meta, YouTube, and 9Now.