Marketing Featured Southeast Asia

New Carousell brand campaign highlights the joy in finding ‘The One’

Manila, Philippines – Finding ‘The One’ is always associated with romantic human relationships, but the journey of seeking the ‘perfect match’ extends well beyond to other experiences in our lives. This is what recommerce platform Carousell in the Philippines aims to evoke in its newest brand campaign: finding ‘The One’ – the perfect item – that is.

All-in-one marketplaces such as Carousell always bring much excitement, but with such an expansive selection comes the challenge as well of finding that one most suitable item for our needs. Carousell Philippines’ newest campaign, ‘Find The One for Every Want’, simply aims to help and educate consumers in the market in better navigating the recommerce platform for better experiences and more immediate and frequent successes in landing that purchase they’re looking for.

Djon Nacario, GM of Carousell Philippines, shares that the new campaign targets to educate users on the features and tools that are available to them on Carousell so they can experience “the joy in finding the listing that perfectly matches their needs.”

“We’ve seen how consumers searching for items online are confronted with so many confusing choices. With this campaign, we want to help buyers navigate the online clutter so they can find exactly what they are searching for – even if it’s their dream home or their first car,” he said.

A witty hashtag is also at the heart of the campaign, #MayKiligSaCarousell, which speaks to the warm, fuzzy feeling that one gets in love – or similarly – in getting the ‘perfect’ purchase.

Some of the features that the campaign aims to highlight are its easy-to-navigate interface, where users can simply click on product buttons such as ‘Cars’ and further filter the search according to location, budget, and model on one page. Carousell also wants to spotlight its communication features which enable users to chat directly with the seller to obtain information that sales agents usually wouldn’t know.

Furthermore, the campaign boasts its more sophisticated features such as the ‘Inspected’ badge for second-hand cars available on the platform. Cars that carry this badge means they have undergone a comprehensive 188-point inspection process that looks into a car’s mechanical and electrical functions, in and out of the vehicle; as well as the car’s body frame itself, engine bay, undercarriage, and even the car’s registration. Qualified vehicles also carry an ‘Eligible for Warranty’ badge so users can choose if they want to purchase used cars with warranty. 

 “We’re very single-minded in our intention to help our users find the perfect listing that [matches] their exact need,” added Nacario.

To make sure online buyers and sellers know about these features and benefits, the new Carousell campaign will also include a series of fun online videos, articles, and informative posts to help users find the perfect property or car on the Carousell platform.

Very recently, Carousell Philippines has also held the platform’s regional Caroupreneur Awards, which recognises the top sellers on the platform. Celebrated through a physical event in Manila in September, winners and finalists were named across all its product categories.