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Media Prima ties with Korea’s SBS to launch Malaysian edition of reality show, ‘Master In The House’

Malaysia – Media Prima, the media and entertainment company in Malaysia, has partnered with Korea’s broadcast network, Seoul Broadcasting System (SBS), to produce the Malaysian edition of the Korean hit reality show, ‘Master In The House’.

‘Master In The House Malaysia’, which consists of a one-hour ten-episode, follows the journey of five participating Malaysian celebrities, namely singer and songwriter Hael Husaini, actor and actresses Andi Bernadee, Scha Elinnea, and Sharifah Rose, and rising star Meyrasam from local girl-group CASSIA. Together, they will be learning new skills and wisdom from eight reputable masters, who are successful in their own right but aspire to take their careers to the next level.

Among the master line-up, which includes Korean and Malaysian talents, is Thailand-born Korean idol, BamBam, who has proven his explosive global popularity as a member of the K-pop idol boy group, GOT7. The line-up also includes Song Sung Deuk, performance director and choreographer for the world’s biggest boy band, BTS.

Moreover, joining the master line-up from Malaysia are actor Datuk Yusof Haslam, singer and songwriter Dato’ Sri Siti Nurhaliza, badminton legend Datuk Rashid Sidek, celebrity chef Sherson Lian, celebrity chef, and WAU Animation’s founder and CEO Usamah Zaid.

Nini Yusof, the deputy CEO of Media Prima and Primeworks Studios, shared that they are privileged to have collaborated with SBS, learning from the finest throughout the experience, especially during the 10-day filming session with their Korean counterparts in October 2021. 

“We are confident that the ideas, knowledge, and capabilities exchanged will enable us to raise the bar and deliver more top-notch content with international production value,” said Yusof.

Media Prima said that it also secured some exciting brand collaborations, including Korean ginseng brand CheongKwanJang (CKJ) as the main sponsor, hygiene soap leader Lifebuoy as the co-sponsor, and Samsung Galaxy Z Flip3 5G powering ‘Master In The House’. 

The new show will air every Saturday, from 10.00 pm to 11.00 pm on TV3, starting 15 January 2022.