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SME Featured Southeast Asia

Mobile-first commerce solutions KADDRA integrates with accounting software XERO

Singapore – Mobile-first commerce solutions for businesses, KADDRA, has announced the completion of its integration with accounting software XERO to provide a fully automated sales-to-accounting flow for SMEs to improve their productivity and have the right tools to scale.

KADDRA provides mobile-first e-commerce and marketing solutions by connecting businesses with their customers through a white label end-to-end platform. It operates under the premise of improving sales processes, marketing reach, and customer service through a subscription based model for native mobile technology catered to SMEs venturing into digitizing their operations. 

According to Quentin Chiarugi, executive chairman and CEO of KADDRA, the integration is part of a larger roadmap the company has slated for software integrations this year.

“It is a crucial step, and it will provide a huge advantage to companies using both our solutions to run their operations. With minimal cost, productivity will dramatically improve from sales to accounting,” Chiarugi stated.

Meanwhile, Will Beattie, CTO & COO of KADDRA, said, “Xero, like KADDRA, is an easy-to-use, plug-and-play solution used by forward-thinking businesses. Their rapid global expansion is proof that back-office operations want to streamline and evolve. With this integration, sales orders can seamlessly be created as invoices in Xero, reducing manual work, data-entry errors and ultimately saving time for the whole operation.” 

Last month, KADDRA has also integrated e-commerce service Shopify in its platform to amplify its stance for business support for SMEs.

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Technology Featured Southeast Asia

Adtech Criteo partners with MediaDonuts for Vietnam market expansion

Singapore – Adtech Criteo has announced a strategic partnership with advertising and technology company MediaDonuts to expand its market in Vietnam through providing performance marketing solutions among Vietnamese brands.

Through the partnership, Criteo is expanding its services in the country through the Ad Sales Partner Program within MediaDonuts. The said program provides brands with performance marketing solutions which include funnel marketing solutions, aimed at driving profits and sales for retailers and brands. By connecting shoppers to products and services that appeal to them, it delivers performance at scale while working with its Ad Sales Partners. Furthermore, the partnership provides Criteo a unique platform to cover broader market segments in this fast-growing country. 

“This exclusive partnership will help us to expand our coverage in Vietnam. For Criteo, Vietnam is one of the fastest-growing markets in SEA. And shoppers in Vietnam have a variety of choices when it comes to e-commerce platforms, millions of products and services to choose from, and multiple devices to engage with and discover,” said Taranjeet Singh, managing director of Criteo SEA and India.

Pieter-Jan de Kroon, managing partner at MediaDonuts, noted that the Vietnamese internet economy has reached USD14B in gross merchandise value (GMV), and is expected to grow to USD52B by 2025.

“The digital media landscape is evolving fast in Vietnam and we’re seeing a very interesting opportunity, especially in the performance space. Therefore this partnership will be a game-changer for all companies eager to exceed their media and business objectives by implementing sophisticated campaign strategies through the world-class technology developed by Criteo,” de Kroon stated.

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Technology Featured ANZ

Adtech Cartelux pilots new marketing solution with Kia Australia

Sydney, Australia – Australian-based adtech company Cartelux has launched its centralized marketing solution, and it has decided to pilot it to the Australian arm of global automotive brand Kia, specifically in its dealer’s network.

Through the solution, Cartelux’s technology will assist Kia in driving local innovation by simplifying and automating ad creation, approval, and media buying process. This then enables dynamic personalization of creative assets by each dealer, while delivering a consistent brand campaign for Kia. 

For Nikolas Souliotis, digital marketing manager at Kia Australia, their partnership with Cartelux means achieving success in the digital age between the brand itself and its numerous dealers nationwide.

“The Cartelux platform offers an entirely new playground allowing better marketing alignment across national and local tiers through scalable video and data consolidation. This enables us to see consumers through the same lens and drive better results and greater efficiencies – it’s the future of performance-driven retail marketing,” Souliotis said.

Meanwhile, Randy Han, global lead for Kia at Google noted that Kia’s partnership with Cartelux means creating more engaging video content for the automotive brand, as Kia has been looking for simple ways to create dealer ad content at scale.

Patrick Doble, global general manager at Cartelux, commented, “Kia is one of the world’s most innovative and fastest growing brands. The program for Kia will commence with providing digital video advertising, which geo-targets campaigns based on the dealers primary marketing area.”