Sydney, Australia – As Super Bowl 2023 draws near, media agency Initiative is bringing back its popular Super Bowl ad betting competition via the Marketing-Multi platform. The competition is open to all ad industry experts who want to test their power of prediction.

Built by Initiative’s Cultural Analytics department, marketing-multi is crowdsourced by industry experts across Australia and internationally to provide the most eclectic multi-market with odds updating live every day.

Currently, ‘Chat GPT created spots’, ‘spot featuring the British royals’, and ‘appearance of Nepo babies’ are amongst the odds industry pundits are betting on through its website,

In the competition, punters can only bet if an outcome will occur (yes or no), and how many times they predict the outcome occurring. Scoring will be based on probability with the final odds from each day added to a punter’s daily score calculation.

Similar to last year, there will be no money involved but the participant with the highest cumulative score will earn an official ‘Marketing-Multi Super Bowl Ring’ and industry ‘bragging rights’.

“Arguably the world’s biggest advertising platform, Super Bowl sets the stage for the biggest benchmarks in creativity where brands open their wallets and take a punt showcasing their brand, in often outrageous ways, to win the one true ad-attentive environment,” said Chris Colter, chief strategy and product officer at Initiative.

Ryan Haeusler, head of communications design and architect of the platform also explained, “The aim of the game is to get as many legs right, with no penalties for a wrong punt, whoever strings together the most correct answers takes home the ultimate prize: water-cooling bragging rights and the lofty title of this year’s Super Bowl Nostr-AD-Amus.”

Launched on February 8 last year, Marketing-Multi is targeted at helping industry experts predict the best and most hilarious ads of The Super Bowl.