Tag: Marketing communication

Singapore – Albert Shu is stepping down from his leadership role at Weber Shandwick after two decades, the firm has confirmed to MARKETECH APAC when reached out to.

“Albert has served over 20 years with the Weber Shandwick Asia Pacific team. He has led his teams with dedication, strategic vision, and a commitment to excellence. We thank Albert for his contributions and wish him all the best,” an agency spokesperson said.

Albert was most recently the president of Hong Kong and Singapore for the marketing communications firm, a role he held for more than three years since January 2021.

He has spent most his leadership career as the managing director of Weber Shandwick Hong Kong for sixteen years from 2004 to 2021. During his tenure, he was instrumental to the firm’s long-term business success in the local market, driven by the stability and diversity of its client and staff portfolio, brought together by a culture of collegiality.

During his Hong Kong leadership experience, the firm offers dedicated practices across six key sectors – including consumer marketing, corporate and crisis communications, financial services, healthcare, public affairs and technology–and can offer a multi-disciplinary approach to clients with a diverse range of business challenges and stakeholders.

Prior to his Weber Shandwick stint, he also served as the head of marketing and communications for Deloitte Consulting in Asia Pacific Africa from 1998 to 2003, as well as a manager to the Burson-Marsteller firm, which is now BCW–and will also be absorbed with Hill+Knowlton to form Burson.

Hong Kong – The Hong Kong arm of global public relations firm, The Hoffman Agency has recently appointed Kevin On as its general manager for its local operations in the special administrative region.

Through his new role, On will be furthering Hoffman’s Integrated Marketing Corporation (IMC) proposition within Hong Kong, as well as working closely with the agency’s other eight offices in the region. His appointment comes after the agency hit a record high global revenue of US$15.12M in 2020, up 1% from 2019 despite the pandemic, with over half the revenue coming from its Asia Pacific operations.

Prior to joining the agency, On has worked as the global marketing and communications director for drone brand DJI, based in Shenzhen, China, where he led major product launches across APAC, as well as strategic partnerships, and issues management. He also boasts a background working for ad agency Ogilvy, where he worked with blue-chip clients such as Intel, Nokia, and Dell. Overall, he has over 20 years of experience in the public relations industry.

“We’re in an interesting time where companies are looking for new and innovative ways of doing business, and with this, a new approach to doing communications with their customers, the public, and different stakeholders,” On commented. 

He added, “I’m excited to be back on the consultancy side to help clients navigate the unprecedented challenges they are facing, and shape interesting stories around the role of technology and its impact on businesses, communities, and our everyday lives.”

On reports to Caroline Hsu, managing director for APAC at The Hoffman Agency. Hsu stated that On’s recent appointment can be described as a ‘rare find’ since On has worked with various marketing communication roles and moved many times from Canada to China in line with his work.

“We pride ourselves as an international agency that gets tech brands, and solves business problems – but to do that in Asia, where cultures and social norms constantly collide, you need a team that’s not just on the ground, but one that understands the ins and outs of a market. With Kevin on board, we’re looking forward to sparking new creative juices that take all his experiences to date and apply them in a uniquely Asian way,” Hsu commented.