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Tag: Market Report

R3-Diversity-Representation-Ad-Agency-SEA
Close to half of ad agencies in SEA admit to never checking ‘diversity’ in client briefs
Posted on October 26, 2021
by Teddy Cambosa
The latest report from R3 unveils the various lapses ad agencies in SEA have a made in diversity and representation to campaigns.
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Alida-Customer-Experience-Global-Study
Consumers reveal CX having less impact on purchasing decisions
Posted on October 20, 2021
by Teddy Cambosa
Alida notes in their latest CX report that brands need to improve more on their strategies that speaks best to their customers' needs.
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Affle-MAAS-Sensor-Tower-INSEA-ECommerce-Report
INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021
Posted on October 14, 2021
by Teddy Cambosa
Data from Affle's MAAS and Sensor Tower explains the exponential growth of the e-commerce scene in India and Southeast Asia.
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AppsFlyer-E-Commerce-App-Purchases-SEA
In-app purchases across SEA see 240% average growth: report
Posted on October 13, 2021
by Teddy Cambosa
Appsflyer notes in their latest SEA-centric report how there has been a growth of non-organic installs of e-commerce apps in the region.
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GroupM-INCA-India-Influencer-Marketing-Industry
India’s influencer marketing scene on upward 25% CAGR trajectory by 2025
Posted on September 24, 2021
by Teddy Cambosa
The joint study by INCA and GroupM unveils a growing market for the influencer marketing scene in India.
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Wunderman-Thompson-China-Consumer-Report
What are the latest e-commerce trends among shoppers in China?
Posted on July 15, 2021
by Teddy Cambosa
Wunderman Thompson reports that China's stance in e-commerce has been profound, and a source for inspiration globally.
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Denstu-APAC-Ad-Spend-Growth-Report
APAC ad investment projected to grow significantly to 6.3% by 2022
Posted on July 13, 2021
by Teddy Cambosa
The latest report from dentsu unveils the strength of at spend scene in APAC despite pandemic woes, and is forecasted to improve next years.
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Qualtrics-Financial-Services-APAC-Report (1)
One in four of APAC consumers on the hunt for new finserv providers
Posted on July 13, 2021
by Teddy Cambosa
New data from Qualtrics reveals the greater changes seen within the APAC finance scene and their interaction with their users.
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DeVries-Global-Singapore-Gen-Z-Skincare-Report (2)
Skincare top health priority among SG Gen Z’s, report shows
Posted on July 7, 2021
by Teddy Cambosa
DEVRIES Global notes that skincare in Singapore has been at a all-time high preference among Gen Z consumers.
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MoEngage-Customer-Engagement-SEA-Report
SEA report says e-commerce, retail, D2C consumers engage with brands on web more than mobile
Posted on July 5, 2021
by Teddy Cambosa
According to MoEngage, customer engagement in SEA has been rampant across digital channels, most notably on the web.
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