Marketing Featured Southeast Asia

Daniel Hagmeijer moves to MAP Active as chief marketing officer

Jakarta, Indonesia – Daniel Hagmeijer, formerly the chief marketing officer at The Body Shop Indonesia, has moved to MAP Active as its new chief marketing officer. Hagmeijer announced the news on his LinkedIn profile.

In his new role at MAP Active, he will be responsible for overseeing the marketing of the retail group. Some of the brands he will be handling include Converse, Lego, New Balance, among others.

During his stint at The Body Shop, he also served as chief customer officer and chief digital officer. He oversaw back then a team specialising in customer experience, product development, e-commerce, paid media, SEO, CRM, among others.

He was also the managing director of digital agency Mirum, before it was acquired by Wunderman Thompson in early 2019. He still retained said role until he stepped down in December 2020.

MAP Active signed a deal with Atome in 2021 to offer BNPL options to its partner brands, then with Kredivo in 2022. It was also reported that MAP Active in the Philippines will be managing the largest Foot Locker store in Southeast Asia.