Marketing Featured ANZ

Mango snares account of Bendon Lingerie as new PR agency for ANZ

Australia – DDB Group’s communications agency Mango has snared the account of intimate apparel and sleep brand Bendon Lingerie to be its PR agency for home markets Australia and New Zealand. 

Bendon Lingerie, which is headquartered in Auckland, New Zealand, is available globally in three continents through over 300 retail and partner doors. In ANZ, the brand has 59 company-owned retail and outlet stores with e-commerce via its website and social media. The company is composed of various brands such as Pleasure State, Fayreform, Lovable, and Bendon Man, as well as Davenport, among others.

As part of the remit, Mango will be supporting the brand’s return to its origins – “making comfortable underwear for women”. Mango Aotearoa and Mango Sydney will work in tandem to lead Bendon’s communications, handling seasonal launches and innovations, such as the recent Conscious Simplicity Collection – the brand’s first foray into a sustainable range. 

Furthermore, Mango Aotearoa will be working on the brand’s first-ever New Zealand Fashion Week Show, which takes place next year.

Sonya Wilkinson, Bendon’s general manager of marketing, shared that the brand was impressed by the strategic and creative thinking of both teams in New Zealand and Australia. 

“It’s an exciting time at Bendon Group, and we’re looking forward to Mango helping us grow our profile and business,” said Wilkinson.

Meanwhile, Tabitha Fairbairn, Mango’s managing director for Sydney, commented, “Being appointed by the smart and entrepreneurial team at Bendon sees Mango continue to bolster its list of trans-Tasman client partners. The brand’s history and future plans set it up for a huge year in 2022.”

Sean Brown, Mango Aotearoa’s general manager, commented “We are so pleased to be working with such an iconic New Zealand brand. The appointment is fantastic for the Mango teams in New Zealand and Australia. We’ve already hit the ground running and are looking forward to receiving plenty of great briefs and delivering some amazing results for Bendon.”