Tag: Magnite
Magnite, an online advertising technology firm, has unveiled its new automated wrapper management feature within Demand Manager, designed to significantly boost revenue and operational efficiency for publishers.
Through the partnership, SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory...
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr's technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance...
In an exclusive interview with MARKETECH APAC, Gavin Buxton, managing director of Asia at Magnite, he explained that in order to effectively leverage ad-supported streaming, brands should identify partners who can provide access to inventory from multiple streaming platforms at scale.
As part of the partnership, Magnite will offer Green Media Products (GMPs) powered by Scope3 data. GMPs enable advertisers and media buyers to easily identify supply paths that inherently block climate risk (high carbon) inventory.
In all, Marcus Pousette brings with him to Magnite more than 10 years of experience in the digital advertising space.
Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses.
Bargmann will be developing SpringServe's commercial strategies while Chew will be providing technical support for its product suite.
Advertisers and publishers are then able to activate data from TMG Media Network through Magnite, unlocking new opportunities to reach audiences at scale across ad formats for brands.
Independent omnichannel sell-side advertising platform Magnite has acquired Carbon, accelerating its goals around audience solutions.
