Tag: MAGNA
According to MAGNA, linear advertising revenues in Thailand are growing by over 3% and represent just 81% of their pre-COVID level.
According to MAGNA, the growth is parallel to Pakistan’s growing economy, with real GDP forecast to grow by +4% in 2022.
The growth in 2022 is expected to be driven primarily by digital formats.
The report found that TV revenues increased by over 15%, and OOH spending grew slightly by over 5%, while print shrunk by more than 6%.
Data from MAGNA showed that despite the presence of Tokyo Olympics, the ad market in Japan remained having a mild impact to consumers.
According to a report by MAGNA, most of the digital growth within New Zealand's ad landscape will come from ad spend on mobile formats.
The partnership entails Mediabrands and TikTok in creating an authentic brand presence online through TikTok's online creators.
