Tag: MAGNA
Monetisation efforts have largely been confined to lower-value display and embedded video placements on owned websites.
Moreover, the ‘Big Three’ digital media owners, Google, Meta, and Amazon, continued to outperform the market, with ad revenue growth of 11%, 22%, and 21%, respectively. Their combined market share reached 51% of global ad revenue and 61% outside of China.
According to the report, television budgets are stabilising in 2024 and are expected to be up by 0.2% following 2023’s - 2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics.
Waller in his new position of chief investment officer MAGNA APAC, he will be responsible for leading investment performance throughout the IPG Mediabrands group's agencies in the Asia Pacific area. MAGNA, the network's global media investment and intelligence firm, will help to aid this endeavour.
In 2024, mobile advertising spending will increase further (+10% to reach 86% of total digital budgets), with social and video leading growth.
The media agency has beefed up its MRI with a number of enhancements, starting from the increase in the number of its subjects to more than 150 partners.
Lucy Formosa Morgan's appointment at MAGNA took effect on 26 June.
According to Mediabrands' MAGNA, New Zealand’s advertising economy will be increasing by 8% in 2022 to reach NZ$3.5b.
According to the insights from Mediabrands' MAGNA, Sri Lanka’s advertising market grew by over 10% in 2021.
According to MAGNA, linear advertising revenues in Vietnam are growing by over 5% and will bring the market to VND 32.8 trillion ($1.5 billion).
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