Mumbai, India – Madison World’s digital arm Madison Digital has recently launched its digital creative unit ‘Madison Loop’, which will offer social media management, digital creative development and solutions, SEO, ASO, website development and management, technology solutions, influencer management and content collaborations.

Madison Loop has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, amongst others.

Madison Loop will be led by Kosal Malladi, vice president at Madison Digital who will continue to report to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Vikram Sakhuja, Group CEO at Madison Media and OOH said, “For any creative idea to be successful it needs to be adapted to the syntax of the platform. In Digital the creative idea needs to be expressed across platforms as varied as Instream video, Breakbumpers, display, social media posts, microsites, social messaging, influencers, content etc. Under Kosal’s leadership we are very excited to launch Madison Loop that will not only create a platform relevant expression of a creative, but also link it to outcomes using data and tech.”

Meanwhile, Chinchankar commented, “We need creativity now more than ever. This digital multiverse finally allows us to have a dedicated division to cater to all our clients’ creative needs under one roof. The new expansion of Madison Digital under Kosal’s leadership will be a great step forward for the company.”

Lastly, Malladi said, “I have been a part of Madison since 2014. I have seen digital evolve from a good to have to an absolute must have. Digital, today, can no longer be just about that one video or banner. Media and creative need to work hand in hand to tap into the digital consumer. Madison Loop’s focus is on solving business problems by layering creative magic with ‘data and technology’ solutions. Madison Connect and Madison Automate are tools that have been built by Loop to scale Influencer management and Creative automation respectively. I am really excited to scale Madison Loop.”

Mumbai, India – Madison Digital, the digital unit of Madison World, has welcomed back Shobhit Gaur, most recently the digital head at PHD India, to be its new vice president. He will be reporting to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Gaur has more than 14 years of experience in various facets of the digital world including ROI, business development, data science, integrated, online, mobile and performance marketing, and social media, as well as brand planning, and digital strategy and analytics. Aside from his previous stint at PHD India, Gaur has also worked at MEC, Interactive Avenues, Starcom – Mediavest Group and Omnicom.

Commenting on re-joining Madison Digital, Gaur said, “I am excited to be returning to Madison Digital and look forward to contributing to the organisation in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.” 

Meanwhile, Chinchankar also commented, “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

Just recently, Madison PR, the communications arm of Madison World, appointed Abhinav Krishna Srivastava, former COO at SPAG Asia and DYellowElephant, to be its new CEO. He is an expert in internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns.

Mumbai, India – Independent media agency Madison Media in India has promoted Vishal Chinchankar, former chief digital officer, as its new chief executive officer for its digital agency Madison Digital and Madison Media Ultra. 

Chinchankar brings with him over 22 years of experience in domestic and international markets, specializing in marketing services and business development which involves both start-up and growth organizations. He has been instrumental in shaping Madison Media’s digital agency Madison Digital since his appointment in 2017. Under his leadership, the digital agency has grown 10 times in terms of billing in the last 3 years, to become a 150-employee strong outfit with capabilities in branding, performance, and creative solutions.

In his new role, Chinchankar will be responsible for driving a few integrated mandates under Madison Media Ultra, the unit that handles consumer goods company Marico, and home appliance brand Atomberg, among others. He will also continue to be a part of the agency’s Exco and strengthen the agency’s value proposition under his leadership.t IDMA Digital Awards 2019, in addition to winning over 100 awards since January 2019. 

Commenting on his promotion, Chinchankar said, “I am absolutely excited about this opportunity. Clearly, the work done at Madison Digital has been exceptional and completely on the back of an extremely talented team. We’re determined to work towards making Madison Digital bigger and better than it already is while keeping clients and the Madison values at the core of our work.”

Meanwhile, Vikram Sakhuja, the partner and group CEO of Madison Media and OOH, commented that Chinchankar has been an exceptional leader with a clear vision and relentless passion, and he has put Madison Digital right on top over the past three years. 

“In addition to strong domain expertise, he has also been highly successful in building the business. As a natural evolution it is only fitting that in addition to leading the Agency’s overall Digital agenda, he also runs the whole Media business of Madison Ultra. I wish Vishal all the best, in building a world-class practice for Madison,” added Sakhuja.